Our Client

Our Action

𝐓𝐞𝐬𝐭 𝐌𝐮𝐥𝐭𝐢𝐩𝐥𝐞 𝐕𝐢𝐝𝐞𝐨 𝐀𝐝 𝐒𝐞𝐫𝐢𝐞𝐬:- As We know we are advertising luxury home property we need to
show lifestyle more than property. We used a 15-30 second video with awesome background music that
encourages the audience to visit Our funnel.𝐒𝐡𝐨𝐰 𝐏𝐞𝐫𝐬𝐨𝐧𝐚𝐥 𝐁𝐫𝐚𝐧𝐝:- People generally buy property to whom they know as Expert. and if we talk
about the Luxury property we show our Client as Expert.
Our Client recorded a video in which he is showing property, in another video, He is teaching to investor
How this property will be most profitable
These Videos really became a game-changer and decreased our cost per lead although we are
advertising under special ad categories.𝐒𝐩𝐞𝐜𝐢𝐚𝐥 𝐀𝐝 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞: -In this section, We countered the limitation of the Special Ad category. We can
not target the audience by age, gender, zip code, and detail targeting that's why a special ad audience is
a golden feature for us.
Our research team collected the data about the people who purchased luxury properties. with the help
of these datasets, We trained the Facebook machine to find the Laser sharped audience For luxury
properties.𝐑𝐞𝐭𝐚𝐫𝐠𝐞𝐭𝐢𝐧𝐠: - Here we got the Real Buyers list. Here quantity is
less but the quality is extremely high. We have created Two different ads set for Retargeting.
1. Website Visitors.
2. Watched a 3-second video𝐂𝐚𝐦𝐩𝐚𝐢𝐠𝐧 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲: -
𝐓𝐎𝐅 (𝐓𝐨𝐩 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐮𝐧𝐧𝐞𝐥)
1. Brand Awareness: - 3d Videos ad of Luxury Property
2. Traffic Campaign: - Use Testimonial video Ads
3. Carousel: - Use different listing property with website leads objective
4. Lead From: - Collects leads at the cheapest cost For email marketing𝐌𝐎𝐅 (𝐌𝐢𝐝𝐝𝐥𝐞 𝐨𝐟 𝐓𝐡𝐞 𝐟𝐮𝐧𝐧𝐞𝐥):- We created a “website lead generation” campaign which was a
conversion campaign connected to website leads pixel.𝐁𝐎𝐅 (𝐁𝐨𝐭𝐭𝐨𝐦 𝐨𝐟 𝐭𝐡𝐞 𝐅𝐮𝐧𝐧𝐞𝐥): - Re-target website visitors and Video view visitors. After getting
hundreds of website traffic and thousands of video views we immediately started our Retargeting
campaign1. Testimonial image: - We show the photos of buyers who recently buy homes.
2. Lifestyle videos: - Show lifestyle after buying home
3. Call to Action Video: - Give knowledge about why one should buy a home today with equity gain today and after one Year𝐓𝐞𝐬𝐭𝐢𝐧𝐠 𝐁𝐮𝐝𝐠𝐞𝐭: - 20 different ad sets with $20 Per Day For 7 Days. after split testing, we scale the ad
budget by 20%. It needs patience and a high budget to get high quality leads For Luxury properties𝐄𝐦𝐚𝐢𝐥 𝐀𝐮𝐭𝐨𝐦𝐚𝐭𝐢𝐨𝐧:- 60 Days Workflow Email series. witch hooking subject line, Virtual tool, and
investment knowledge on buying property𝐅𝐮𝐧𝐧𝐞𝐥 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲:- We created a different funnel for different audience sections. In Top of
The funnel, We captured as many leads as possible by giving a Free E-Book on " Most profitable way to
Invest in luxury Properties".Middle Of The Funnel:- We asked several questions to qualify the audience. question list is long because We less quantity but higher quality.Resources: - Click Funnel and 60 Days Email Automation

Our Results

Out of 1200 leads 23+ appointment requests, and 3+ high-quality bookings though email marketing and automation in every six month at the bottom of the funnel, we asked several questions to get the most qualified leads.